Cookies Policy

Introduction

This Cookies Policy explains how Building Blocks ("we", "us", "our") uses cookies and similar technologies on our website. It should be read alongside our Privacy Policy. By continuing to use our site, you agree to our use of cookies as described here, except where we ask for your consent first.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site function properly, remember your preferences and give us insight into how the site is used.

Types of Cookies We Use

Strictly Necessary Cookies
Required for the website to function (e.g. security, navigation, load balancing). These can't be switched off and don't require consent.

Analytics/Performance Cookies
Help us understand how visitors use our site, i.e. pages viewed, time spent, traffic sources, so we can improve it (e.g. Google Analytics).

Functionality Cookies
Remember choices you've made (e.g. language, region) to provide a more personalised experience.

Marketing/Advertising Cookies
Used to track visitors across websites and show relevant ads, and to measure the performance of our marketing campaigns (e.g. Google Ads, Meta Ads, TikTok Ads). These require your consent.

Cookies We Use

Strictly Necessary (Always Active)

These are essential for the core operation of our site, including routing, session security, and recording your privacy preferences. They cannot be disabled.

• bb_cookie_consent_v1 (stored in Local Storage) - persists your consent choices, consent timestamp, and consent version for 365 days
• Security tokens and CSRF protections (security_storage)

Analytics & Performance (Optional)

Used to measure site traffic, page visit duration, bounce rates, and navigation flow, helping us understand and improve site performance and content. Disabled by default until you provide explicit consent.

• _ga, _ga_* - Google Analytics 4 tracking cookies
• analytics_storage - Google Tag/Analytics telemetry signal

Marketing & Advertising (Optional)

Used to track campaign effectiveness, attribution, and conversion events, and to deliver relevant promotions across advertising networks. Disabled by default until you provide explicit consent.

• ad_storage - advertising tracking cookies
• ad_user_data - user data attribution signals
• ad_personalization - remarketing and personalised advertising flags

Functional & Preferences (Optional)

Used to remember interface preferences, interactive tool states and third-party widgets, such as our Trustpilot integration to provide a more tailored experience. Disabled by default until you provide explicit consent.

• functionality_storage - custom UI state and form retention
• personalization_storage - interface customisation and interactive widgets

We manage these categories using Google's Consent Mode framework: cookies in the three optional categories above only begin collecting data once you've explicitly granted consent, and you can update your choices at any time via our cookie preferences.

In summary, Strictly Necessary cookies are always active and can't be turned off. Analytics & Performance, Marketing & Advertising and Functional & Preferences are all switched off by default and only activate once you provide consent.

Third-Party Cookies

Some cookies are set by third-party services we use, including analytics providers, advertising platforms and embedded content (e.g. Trustpilot widgets). These third parties may use cookies in line with their own privacy and cookie policies, which we encourage you to review.

Managing Your Cookie Preferences

• When you first visit our site, you'll be shown a cookie banner allowing you to accept or manage non essential cookies
• You can change your preferences at any time via cookie settings link in the banner
• You can also control or delete cookies through your browser settings. The instructions vary by browser (Chrome, Safari, Firefox, Edge)
• Disabling certain cookies may affect how parts of our website function

Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use or legal requirements. The "Last updated" date reflects the most recent revision.